The article published on the website of the newspaper "The Guardian" on May 2,2013 is headlined "Iron Man 3 smashes his way to the top at the UK box office".The article is written by Charles Gant.In the current article the author speaks about the third part of the film "Iron Man" produced by Shane Black.
The author stresses that the arrival of a monster hit invariably has an effect on other films in the market.Many films recovered ground after the previous sunny weekend – The Croods dipped just 11%, for example – others competing more directly with Iron Man 3 suffered.
The author underlines that Disney prepared Iron Man 3 for release,but a natural question arises would it perform like the first two instalments in the Tony Stark series, or could it fly close to the astonishing success of The Avengers last summer?
The article reports that Iron Man opened in May 2008 with £5.47m including £667,000 in previews. Iron Man 2 followed two years later with £7.66m including previews of £877,000, an increase of 40%. Then April 2012 saw The Avengers soar away with £15.78m, including £2.55m in previews – more than double the Iron Man 2 debut.Globally, the film has debuted with $195m, with the UK grabbing bragging rights as the top territory. However, the US, China, Russia and Germany are yet to open.
Thanks to Iron Man 3, the market is a handy 118% up on the previous weekend, but nevertheless 16% down on the equivalent frame from a year ago, when Marvel's Avengers ruled the roost.
The author emphasizes that with the rest of May seeing the arrival of Star Trek Into Darkness, Fast and Furious 6, The Great Gatsby, The Hangover: Part III and animation Epic from the makers of Ice Age, this coming weekend the market first pauses for breath. Iron Man 3 will continue to dominate as plucky contenders enter the fray, hoping to grab some counter-programming cash.
To my mind the competition between companies for producing films is great.Producers try to do everything so that make their film the best.And result may be unforeseen.
The author stresses that the arrival of a monster hit invariably has an effect on other films in the market.Many films recovered ground after the previous sunny weekend – The Croods dipped just 11%, for example – others competing more directly with Iron Man 3 suffered.
The author underlines that Disney prepared Iron Man 3 for release,but a natural question arises would it perform like the first two instalments in the Tony Stark series, or could it fly close to the astonishing success of The Avengers last summer?
The article reports that Iron Man opened in May 2008 with £5.47m including £667,000 in previews. Iron Man 2 followed two years later with £7.66m including previews of £877,000, an increase of 40%. Then April 2012 saw The Avengers soar away with £15.78m, including £2.55m in previews – more than double the Iron Man 2 debut.Globally, the film has debuted with $195m, with the UK grabbing bragging rights as the top territory. However, the US, China, Russia and Germany are yet to open.
Thanks to Iron Man 3, the market is a handy 118% up on the previous weekend, but nevertheless 16% down on the equivalent frame from a year ago, when Marvel's Avengers ruled the roost.
The author emphasizes that with the rest of May seeing the arrival of Star Trek Into Darkness, Fast and Furious 6, The Great Gatsby, The Hangover: Part III and animation Epic from the makers of Ice Age, this coming weekend the market first pauses for breath. Iron Man 3 will continue to dominate as plucky contenders enter the fray, hoping to grab some counter-programming cash.
To my mind the competition between companies for producing films is great.Producers try to do everything so that make their film the best.And result may be unforeseen.
"And result may be unforeseen." - better if: So the result may be...
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